The following slides will provide
a basic overview of typical typographical
considerations encountered in type.

The goal of good typography
is to eliminate distractions.

And every distraction that the reader
encounters increases the chances that the
reader will stop reading.

We are trained, second-generation typographers
who still care about “readability!”
 

A simple definition of the word typography might
be the “elimination of distractions, and application
of enhancements that make for effortless reading.”

For over 35 years we’ve devoted ourselves to this science...painstakingly adjusting every word, and
every paragraph...to ensure maximum readability.

We’re professionals, trained by professionals.
And we’re committed to the most important part
of your marketing campaign...making sure your
message gets read!