Line breaks are end-of-line decisions that
are usually made automatically.

A typographer will “manually override” automatic decisions when the decisions produce poor readability like the “Automatic” example below.

Automatic
Type is made to
be read. There
can be no devia-
tion from that one
truth.
Manual Override
Type is made to be
read. There can be
no deviation from
that one truth.

The distracting hyphenation and solitary word “truth” (also known as a widow) have been fixed.
 

A simple definition of the word typography might
be the “elimination of distractions, and application
of enhancements that make for effortless reading.”

For over 35 years we’ve devoted ourselves to this science...painstakingly adjusting every word, and
every paragraph...to ensure maximum readability.

We’re professionals, trained by professionals.
And we’re committed to the most important part
of your marketing campaign...making sure your
message gets read!